My last `two posts about both AIDA and Maslows hierarchy of needs, emphasize the fact that advertisement is very much about delving into the mind of the target audience and finding out what they want and what makes them want it. By abiding by these two psychological rules, advertisers can produce and sell their product to the customer with a consumate amount of ease as the target audience will already have been accessed and needs and wants will have been indentified.
AIDA and Maslows theory are theories which have developed and been expanded on year after year. The expansion in science and technology is making advertising more easy as were able to find out more about the brain and its necessary needs. By using science and technology to the best of my ability i should be able to produce a really persuasive and good advertisement.
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