Radio advertisements are a hard genre to analyse as they are simply just sound. On the one hand it’s quite easy as I will not have to include such elements as camera angles and framing but on the other, for a genre so minimalistic, it’s going to be quite tough to get my message across for my advert in the space of, probably 30 seconds. So within this radio advertisement there’s going to have to be sharp, concise and straight to the point dialogue so that the product is sold properly and simply to the listener.
During my research i found out about the different types of advertisements.
They were:
- live reads- live read refers to when a DJ reads an advertiser’s spot on the air- An example of this would be when a music DJ recommends an Album and plugs its release date
- produced spots- This is when an advertising agency will actually pay the radio station to give their product a mention; usually these adverts come with jingles and sound effects.
My advertisement will definitely be more of a produced spot radio advertisement as it's not possible to get a DJ to read it for me and getting someone to play a DJ just wouldn't work.
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