mise en scene in relation to advertising

 Mise En Scene basically means everything in the scene. This includes the 6 key mise en scene elements which are:

• setting/location
• props
• costume/hair/makeup
• facial expressions
• lighting and colour
• positioning

These elements will be key for me to be able to get my message to the viewers as to what my advertisement is about.

SETTING/LOCATION AND PROPS- The setting and location will be integral for me and my advertisement because these things alone can determine what the viewer will think of your advertisement. For instance if the setting of a surface cleaning product was shot in a field outside, the viewer would be left confused and the advertisement would be wasted on that person.

COSTUME/HAIR/MAKEUP- these are very important because these things can help show personality, status and job which sometimes can reflect a certain theme within an advertisement. If someone was to do a chocolate advert and were trying to make the chocolate look seductive as possible, then they might have the person eating the chocolate looking seductive and attractive to reflect the idea of the chocolate bar being attractive.

FACIAL EXPRESSIONS/BODY LANGUAGE- What is so important about these features is that the facial expressions and body language can portray and reflect the theme of an advert and can more simply just show the feeling or emotion of the character. An example of this would be a person eating a chocolate bar in an advert and smiling, showing that the chocolate bar is tasty and that the theme of the advertisement is a happy one.

LIGHTING AND COLOUR-  We have two types of lighting:

LOW KEY- This is created by key and back lighting and it also produces sharp contrasts. Could be used in  a horror style advertisement as it's this sort of lighting which is associated with silhouettes, shadows and so on.


HIGH KEY- For this more filler lighters are used and more natural lighting too. Usually when a set has a high key kind of lighting it will be bright and chirpy. Most advertisements will use this lighting because is bright and more recognisable than low key lighting which is much more associated with horror films.

COLOUR- When colours are used in advertisements they're usually used to indicate a theme of say happiness or saddness. For instance black will be used in dark mysterious advertisement and red or pink will be used in love/romatic themed adverts. This is what we call CONOTATION COLOURING.
The other type of colouring is the DENOTATION when things are taken more literally. I t will basically be the most direct and specific meaning of an object. So basically if we were to see a wedding ring it woul just be a metal ring in accordance to dentative colouring but for connotation it would mean marriage and love and so on.

POSITIONING- Basically the positioning of a peson or object can highlight importance of the thing in question. So if two people were positioned close to eachother it would mean that they're in some sort of loving relationship because they're to be seen as close literally and metaphoriacally.