Maslows Hiearchy of needs

Maslows Hierarchy of needs was not necessarily invented for advertisement as AIDA was, but it's been implemented in such a way in terms of advertisement that if you look at a certain genre you can associate it with the way the psychological theory works. The theory itself comes in the form of a triangle, like this:

At the bottom of the triangle we have the physiological needs, so eating, drinking and sleep, so basically functions of which are necessary for us to live. Above these physiological needs are the needs which are called the "Defficient needs" or "D-Needs" for short. These needs are characteristics which enable a person to build their way up the triangle, so if all the "Defficient Needs" are met, then a person will fulfill all their human needs  .All these different needs can be interpreted into advertisement as in certain genres can be represented through the different sections of the triangle.

For instance, if we take security, which is the second section of the triangle, this would be associated with a health and safety advert as features such as health, morality and property are predicates of the subject of health. So if a health firm were selling a product, they'd look at this triangle and see what the needs of the audience were in terms of the safety section of the triangle. It's supposed that if these human aspects of life are met by advertisers, then the product will sell much better.

More examples would be dating websites who would abide by the section under love and belonging. A website such as "Match.com" would look at the love and belonging section of the triangle and try to imply it in to the advertisement of their product.

University adverts would abide by the esteem section as they'd need to relate their advertisement to such things as achievement and self confidence. With the criteria met in the esteem section the advert will look more appealing for the audience.

In terms of my advertisement, i'll be aiming for the safety section and i'll makesure my advert implements the different sub genres involved in this category. So in my advertisement, i'll make sure that objectives are met by implementing the different aspects of safety, morality, property and body.