LENGTH- When creating a TV advertisement, the timing has to be perfect as you only have a short space of time to practically sell your product to the viewer. The average length of an advert is 30 seconds but nowadays the 15 second rule has come into effect as it's cheaper to do and possibly just as effective as a 30 second advertisement. The reason as to why it would be cheaper is because the shorter it is the less things it's going to have in it; so less actors, props and air time. So for some, the more minimal the better as it's simply more cheap.
I'm going to go for a 30 second advert because the product i'll be advertising will need time for action shots, introductions and summaries so the maximum amount of time will possibly be required.
ABOVE is a cleaning product similar to mine and as you can see the length is a second over 30, so you can see that the 30 second rule does actually apply.
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