So my product is a surface cleaner and the problem with surface cleaners is that it's hard to make people feel the need and desire to claim and get these items. So, it must have a catchy name and the advertisement must be straightforward and enjoyable.
My product is called "Spray-Glide 'n' Glimmer" and the title will reflect in the advertisement as the action to clean will be that you SPRAY on to a surface, GLIDE the cloth/sponge and the after effects should GLIMMER. The alliteration with the glide and glimmer should be attractive and the cohesion with the title and the actions with in the advert should make it make sense and easy for the viewer to understand.
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2011
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- radio advert questioonnaire/results/summary
- radio advertisement idea
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- Why's the target audience changed over time?
- psychograph for identifying target audience
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- summary of psychology in media
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- Audience psychology: AIDA
- Different advertisement categories
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- helpful link- tellyads.com
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