Research into similar products

Most cleaning adverts are shown as mini dramas nowadays with sequences going from PROBLEM to RESOLUTION to ACTION to CONCLUSION. An example of this would be the old Mr Muscle advertisements. In these advertisements, Mr Muscle would ironically be presented to us as a weedy, skinny fella who has an incredibly dirty kitchen on his hands. So there's the PROBLEM, the dirty kitchen. However the problem is soon RESOLVED with the Mr Muscle product appearing heroically. Similarly to Popeye and his spinach, the Mr Muscle product makes the character Mr Muscle strong and over powering so the then  he takes ACTION. After the action of cleaning up the grime, the advertisement concludes and that is the advert done.

Here is the old Mr Muscle advertisement and we can see the protagonist holding the products in the picture.


In contrast to this there is the Cillit Bang product of which is presented to us through the use of a type of advertisement called a pitch presentation ad. This is where the speaker will pitch the advertisement to you in a loud composed voice. So the advert stars with the character Barry Scott introducing himself. he then, with the product in hand, introduces the product and pitches the brand to us. He precedes to show us what it can do by dipping a penny in a vat of Cillit bang infected water. The penny consequently comes out clean and then more action sequences of the product pursue. The advert concludes with Barry Scott wrapping things up.                                                



Here is Barry Scott doing the classic Cillit Bang pose holding the product to the camera.


Now out of these two product advertisement categories, I'd go for the mini-drama as with a mini-drama it's easier to produce two advertisement as you can make them link up through story lines. Cillit Bang is a perfect example of this as in a later advert Barry Scott refers to the penny trick as "One of his old favorites". What this quote does is that it links up the previous advertisement and creates cohesion so that the audience will recognise the franchise and will remember the old advertisement further implementing the previous Cillit Bang advertisement in their head.

Last point is that most these advertisements have slogans at the end and the brand crest. I might follow this trend as it seems to be quite a consistent convention in the cleaning product advertising world.