psychograph for identifying target audience

Do you work?
yes
no



are you a busy person?
yes
no


Do you have kids
yes
no



How often do you have to clean the house?
once a day
twice a day
three times a day
four times a day



Do you find it stressful?
yes
no





Do you find it difficult cleaning?
yes
no




results for question 1
Most people between the age of 25 and 34 do have jobs.
It turned out that almost 75 percent of people between the ages of 25 and 34 had jobs.

Results for question 2
Again most people said they wre busy because most of them had jobs. 86 percent of people who i asked said that they were busy.

Results for question 3
60 percent of people said that they didnt have kids.

Results for question 4
55 percent of people said they have to clean their house more than 4 times a day with 20 percent saying 3 times a day 15 percen for twice and 10 percent for once.

Question 5
75 percent of people find that cleaning the house is a stressfull activity.

Question 6
67 percent of people find it difficult to clean


What this psychograph has helped me learn is that most of my target audience work and live quite stressfull lives eaning that i sould infiltrate their needs by making my product as simple as possible so it can fit round theor busy lives. Also knowing that the majority dont have kds helps me understand that the stress and busy schedule is work orientated meaning that i dont need to add any aspect or attributes of children within the advertisement.