Short summary of brand and target audience identification

In the previous two posts I've talked about how brands have expanded and became self-explanatory overtime in terms of brand name and target audience and from this I've gained that my advertisement will try an aim to be more unisex and possibly not self explanatory because it will be the first advertisement of it's kind for this made up product. So careful consideration will go into the advertisement regarding how I use characters, who i pick to be characters be it a woman or a man and what they're be doing. All these factors will come into account and will determine whether my advertisement is successful or not so they must be done well or else my cleaning advert could indicate signs of possible sexism or other generalizations which will pull down the marketing factor of the advert.