Mini Dramas: The mini-drama type of advertisement is an advert which varies from 30 to 60 seconds and within this time a short story will be presented to the viewer and the product will be represented through it. The advertisement will involve a protagonist, a story line, conflict and resolution and all of this will take place in a 30 to 60 second time period so you can imagine the speed of which this advertisement would be carried out. This Nike advert is a good example as it shows the story of a lower league player building from the lower leagues of football to the very top in a speedy, concise sequence.
Spokesperson Presentation- the spokesperson will usually be a well known person or celebrity and they'll be speaking clearly and in a authoritative manner about the product in question. By getting a celebrity to advertise your product you are gaining the interest of people who are enticed by the celebrity world and therefore you may be able to draw these people towards the product, it's basically a good marketing and promotion tool used by the advertising industry. The celebrity will either play himself/herself or will play a character, usually they play themselves but don't actually portray themselves the same way they would in real life. An example of this would be Gary Lineker in the walkers advertisements.
Pitch presentation- The definition is within the name really, the pitch-person means that it's simply just a person pitching the product to you the viewer. So a common person, no a celebrity, will tell you all about the product and will do so in a clear and persuasive tone. This is seen in the Cilit Bang advert as Barry Scott promotes the product.
Voice over- voice overs are used in plenty of adverts. This is when you cannot see who's talking but you can hear their voice most likely talking about the product. In terms of my advertisement ideas, i think a voice over will be ideal as during the action shots of the product someone can talk and describe what's actually happening.
No comments:
Post a Comment