Advertising and selling products is not necessarily easy as it looks, the amount of work which goes into finding out how people react and desire products is phenomenal. Avertising is not simply about selling a prduct, it's about delving into the mind and desires of the audience through psychological theories. To figure out various audiences desires, it seems necessary that the brain and thoughts be analised and taken into consideration.
A man named E. St. Elmo Lewis came up with AIDA, which was a major breakthrough in figuring out how the customer worked and how to perfectly sell your product to your audience. The AIDA sales training acronym, properly came into effect when selling was treated as a professional discipline in the 1950's. AIDA is the process which people go through when being pitched or sold a product. It stands for ATTENTION-INTEREST-DESIRE-ACTION. This is the chronological order in which it happens. The person will pay attention; then they'll take an interest; then they'll desire the product; then they'll take action and purchase.
This theory has been taken into account by all types of advertising media as it is a reliable template to base round the targeting of an audience. Once you've figured out the audience for your advertisement, you need to make sure that your product will replicate the 4 steps of AIDA for the product to sell successfully.
AIDA is the most renowned and well known advertising theory and is still widely used today as a basis upon which companies advertise.
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