As I've mentioned in a previous post, my product is called "Spray, Glide and Glimmer". Being a radio advertisement, sounds and noises are quintessential in getting the audiences attention so they need to be distinctive and entertaining.
Radio advertisement idea:
What I aim to do is have a speaker asking questions such as "Are you struggling to control your common surface grime?", and then after a few questions the speaker will say "then you need spray, glide and glimmer", the speaker will then speak of the how it works by saying ""just spray on to your surface, glide your cloth over the grimy surface and watch your surface glimmer", The jingle will then follow this. The slogan will be implemented into the jingle of which will be a sort of musical piece.
General information:
Advertisement will be 30 secs
There will be a jingle and lots of sounds and noises accompanying the advert
Blog Archive
-
▼
2011
(51)
-
▼
October
(20)
- radio advert questioonnaire/results/summary
- radio advertisement idea
- questionnaire/results/results summary
- Product name
- Gender
- Research into similar products
- Short summary of brand and target audience identif...
- Why's the target audience changed over time?
- psychograph for identifying target audience
- How branding has changed
- summary of psychology in media
- Maslows Hiearchy of needs
- Audience psychology: AIDA
- Different advertisement categories
- Brand and product identification
- Advertisement length
- radio advertisement research
- mise en scene in relation to advertising
- helpful link- tellyads.com
- cilit bang piece
-
▼
October
(20)
No comments:
Post a Comment