cilit bang piece

This advertisement for Cilit Bang has many typical aspects for its format. Advertisements for cleaning products always follow the same sort of pattern and format. There's usually someone talking about the product be it a voice over or someone speaking to the camera, but they always talk about what the product is and what it does. In this advert Barry Scott is the loud "shouty" man who screams at us about Cilit Bang. This rather loud style is just to get the viewers attention as it pricks the ears up to say the least. So usually as the protagonist gets to the 'what it does' part, we see action shots of the product doing simply what it does. In this case we see the Cilit Bang in action cleaning things and doing its job. Action jobs are phenomenally important in cleaning product adverts because what the product does and how well it cleans will be the feature of which will sell the product to the customer. So during these action shots we have Barry Scotts voice over all loud and annoying basically keeping the viewers attention and making sure they know what this product is about. The whole advert is practically demonstrations to show the cleaning product in action. The advertisement ends wit the slogan "bang and the dirt is gone", leaving the viewer with the slogan helps for the viewer to remember and summerise the advert and the products quick cleaning effectiveness with the onomatopoeic word "BANG".