Shot number 1
camera pans from left to right revealing a dirty, grimy kitchen surface.
Voice over says: "Dirty kitchen surfaces really take the sparkle from your kitchen don't they?"
Once the voice over gets to "...don't they?", it'll cut to the protagonists face which is the next scene.
Shot number 2
The camera will straight cut to a close up of the confused womens face nodding yes.
Voice over will say: "...don't they? So why not try Spray, Glide 'n' Glimmer the UK's number 1 surface cleaner."
When the voice over says "Glide", the product will glide into the frame.
After the voice over says cleaner, the camera will again straight cut to the next scene.
Shot number 3
This will be a close-up of the product.
The voice over will say: "Just three simple steps will get the job done!"
The hand of the protagonist will then come in to frame and will swipe the product away leading on to the next frame. There will be a wipe to the next shot.
shot number 4
This will be an extreme close-up of the surface showing the product spray on to the surface.
The voice over will exclaim: "Spray!"
I t will then wipe from left to right to the next frame.
Shot number 5
This will be another extreme close up of the surface except this time with the cloth gliding over the spray thus cleaning the surafce.
The voice over will again exclaim: "Glide!"
It will then wipe from left to right to the next frame.
Shot number 6
This will be the third and final extreme close up of the product in action. It will be a close-up of the surface glinting and sparkling clean.
The voice over will then say: "...and Glimmer!"
It will again straight cut to the next scene.
Shot number 7
This will be the final shot. It will be a close up of the product.
The voice over will say: "Spray, Glide 'n' Glimmer!"
The tag line will end the advertisement with the voice n over saying,"3 actions, 1 result!"
Straight cuts to black like any other avertisement.
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