Saturday, 12 November 2011

Round up of TV advertisement, radio advertisement and sponsorship sequence for the product 'Spay Glide 'N' Glimmer'

Sponsorship sequence
My sponsorship sequence will be the first of what would be a two or three advert sponsorship sequence. Being the first of the sequence, it will have to open with the cleaning dilemma.

So the camera will pan down this amazingly dirty surface with a voice over saying," These surfaces need a good clean". At the end of the dialogue the camera pan will stop with the product being at the end of the surface.

So in short:

Camera will pan across the dirty surface in a similar fashion to the 30 second TV advertisement.
As the camera pans a voice will say," These surfaces need a good clean."
At this point the camera will stop panning with  the product at the end of the surface.
So the camera will continuously pan until the product almost glides into shot.
The voice over will then say "Spray Glide and Glimmer sponsors (sponsored TV show yet to be considered.).

This will be my sponsor ship sequence.

TV advertisement

Shot number 1
camera pans from left to right revealing a dirty, grimy kitchen surface.
Voice over says: "Dirty kitchen surfaces really take the sparkle from your kitchen don't they?"
Once the voice over gets to "...don't they?", it'll cut to the protagonists face which is the next scene.

Shot number 2
The camera will straight cut to a close up of the confused women's face nodding yes.
Voice over will say: "...don't they? So why not try Spray, Glide 'n' Glimmer the UK's number 1 surface cleaner."
When the voice over says "Glide", the product will glide into the frame.
After the voice over says cleaner, the camera will again straight cut to the next scene.

Shot number 3
This will be a close-up of the product.
The voice over will say: "Just three simple steps will get the  job done!"
The hand of the protagonist will then come in to frame and will swipe the product away leading on to the next frame. There will be a wipe to the next shot.

shot number 4
This will be an extreme close-up of the surface showing the product spray on to the surface.
The voice over will exclaim: "Spray!"
I t will then  wipe from left to right to the next frame.

Shot number 5
This will be another extreme close up of the surface except this time with the cloth gliding over the spray thus cleaning the surface.
The voice over will again exclaim: "Glide!"
It will then wipe from left to right to the next frame.

Shot number 6
This will be the third and final extreme close up of the product in action. It will be a close-up of the surface glinting and sparkling clean.
The voice over will then say: "...and Glimmer!"
It will again straight cut to the next scene.

Shot number 7
This will be the final shot. It will be a close up of the product.
The voice over will say: "Spray, Glide 'n' Glimmer!"
The tag line will end the advertisement with the voice  n  over saying,"3 actions, 1 result!"
Straight cuts to black like any other advertisement.

Radio advertisement

Opens with scrubbing noise and frustration

This then follows,"Are you struggling to control common surface grime?"
- silence for a few seconds for the listener to consider the question-

Then look no further!

Spray, Glide 'n' Glimmer is the spray for you.

In just three simple actions you can say good bye to all that dirt and grime

Simply Spray, Glide 'n' watch your surfaces Glimmer.

3 Actions, 1 result

Spray (spray sound) Glide (Whoosh sound) 'n' Glimmer (sparkling/glimmering sound)

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