Example number one of a sponsorship sequence: Harvey's furniture store

This is a sponsor of which accommodates the soap opera of Coronation Street.

Length: Bumpers are usually only 10-15 seconds long

Sequence of events: Brand will be identified with product in shot and material in relation of the program being sponsored will surface. This will then be followed by the brand logo and name coming up usually to the sound of a voice over.

Voice over: This is used to directly advertise the brand and to basically explain the relevance of the brand in the bumper/advertisement.

Tag line: This is the line which, especially for this advertisement, adds everything up in that it's this which links the bumper to the show being sponsored. The line is,"Bringing your home to life". This line relates to the drama which takes pace in these soap opera families and thus relates the bumper to the TV show.

These are a few of the main features within this bumper.