The example in this post is of a whole sponsorship sequence from coronation street of the cadburys brunch bar brand and make. This is example basically is a good representation of how the sequences differ depending on which advert break they're placed at. We see that the first and last adverts are both longer than the middle:
2002 - Brunch Bar (Raisin) - Opening - YouTube 15 Seconds long
2002 - Brunch Bar (Raisin) - Break Bumper 1 - YouTube 7 Seconds long
2002 - Brunch Bar (Raisin) - Closing - YouTube 12 seconds long
From the timing of each sequence we can see how the opening and closing adverts need more time as they have to introduce/close the product being advertised whilst at the same time implementing some sort of story to give it a theme associated with the program, so in this case it'd be coronation street.
From these videos we also have a little bit of a mini-drama too with the man seeing the brunch bars in the first video then eating them in the last. This dramatic aspect is corresponding with the program 'Corry' of which is a drama as well so they cleverly do this because it helps the brand on their way to finding their target audience a lot more successfully.
Being cadburys, there's no particularly catchy tag line or slogan as they, the company are self explanatory as they are such a massive world wide brand.
These cadburys Brunch Bar advertisements are perfect examples of what a full sponsorship sequence is like and most other sponsorship sequences follow suit with there being a theme corresponding with the program whilst at the same time there is obvious implications to the product.
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