Sound is very important for advertisements as it bridges the gao between the veiwer and the advert itself. With sound, the advert is made it to a more enjoyable or more aesthetic event which is important in maintaining the interest of the veiwer.
For my advertisements im going to have a certain feature running through most of them. So for both my TV adverts and my radio adverts im going to have sound effects added to the slogan at the end, so the voice over will say "spray", and a spraying sound will be heard, then a gliding sound will be heard so like a whooshing sound after the voice over says "Glide then glimmer will be a little sparkle after the voice over says Glimmer.
The website I'm going to use is http://www.freesound.org/ and it provides a database of sound recorded by the people which are made available to download so if i search "spray", many different recordings f a spraying sound will appear and I'll pick the best one.
I've already bookmarked sound effects that appear suitable for my advertisement.
http://www.freesound.org/search/?q=glint
This glinting sound will be the sparkle sound reflecting the name and glimmer asect of the product.
http://www.freesound.org/people/joshfeed/sounds/123036/
This sound will reflect the spray of the product itself
http://www.freesound.org/people/qubodup/sounds/60002/
This sound will be the swooshing of the cloth over the surface.
Monday, 21 November 2011
Wednesday, 16 November 2011
cilit bang
for my second advert I'll make it directly cohesive with my first advertisement meaning I'll basically do a follow up of the 1st advertisement. So what this means is that i'll link and maybe even repeat lines from the 1st advert to create cohesion.
I've researched in to this and i've found a perfect example...the Cilit Bang adverts. Although i've now probably overused this brand and product, it's just such a good example of a typical cleaning product advert as it has all the usual conventions.
Here are the two advertisements. The second makes references back to the first advert and i think that's a good way to go in terms of brand establishment and recognition.
I've researched in to this and i've found a perfect example...the Cilit Bang adverts. Although i've now probably overused this brand and product, it's just such a good example of a typical cleaning product advert as it has all the usual conventions.
Here are the two advertisements. The second makes references back to the first advert and i think that's a good way to go in terms of brand establishment and recognition.
Advertisement number 1:
Advertisement number 2
How products that are the same are advertised differently
For all companies, advertisements are a subject of which need constance surveillance and updating, even if the advertsement out for a product is a massive hit, after a few weeks the company will need to make a new one so that the product and branding doesn't become boring and predictable. A fine example of this would be the surreal Cadburys adverts which have been produced and pput on to our screens rather recently. All the advertisements are of Cadburys dairy milk, the flagship product of the cadburys industry and despite the success of say the gorilla drumming to Phill Collins, they still produced another advert to neutralize the threat of the advert and branding going stale.
Here are pictures of the three recent adverts which have carried the quirky and imaginative theme of cadburys at this given time:
The eye brows advert for cadburys
The cadburys Gorilla advertisement
The racing cadburys advertisement
These are fine examples of how companies will stick with a similar theme for a log ruun of advertisements and it's something of which i'm going to do.
Another example of an even longer running themed advert is the Gary Lineker comic walkers crisps advertisements. These advertisements have been going for absolute years and each time they're just the same except with a different concept which enlightens the audience to something supposedly new and fresh. The walkers crisps franchise has been going for years so it just shows that perhaps sticking to a similar formula is the way to go.
Here are some pictures of the Walkers crisps advertisements over time:
1990's
2000's
most up to date advert 2011
Here are pictures of the three recent adverts which have carried the quirky and imaginative theme of cadburys at this given time:
The eye brows advert for cadburys
The cadburys Gorilla advertisement
The racing cadburys advertisement
These are fine examples of how companies will stick with a similar theme for a log ruun of advertisements and it's something of which i'm going to do.
Another example of an even longer running themed advert is the Gary Lineker comic walkers crisps advertisements. These advertisements have been going for absolute years and each time they're just the same except with a different concept which enlightens the audience to something supposedly new and fresh. The walkers crisps franchise has been going for years so it just shows that perhaps sticking to a similar formula is the way to go.
Here are some pictures of the Walkers crisps advertisements over time:
1990's2000'smost up to date advert 2011
advertisement 2: spray glide and glimmer mark
My second advert will still be Spray Glide and Glimmer but will be a different type of advertisement. So, advertisement number 1 for Spray Glide and Glimmer was a mini drama and an advert which was very stereotypical and conventional of its genre. My second advert has to be similar but presented with different ideas and features. I'm going to explore how the same products are sold albeit separately and differently.
Props/costume for advertisement number 1
Props: The Spray
cloth/sponge
jars of marmalade and other sticky substances
mug
Costume:
Apron
gloves
normal, bog-standard clothes
Props- All this advertisement really needs is a fw props
The spray is obviously a neccessity as it's the product being advertised.
The cloth/sponge will be the accomodating instrument when using the spray product.
Jars of marmalade or jam will just be placed to emphasize the dorty grimey surface look
The mug will be placed with the same reason as the jars of food
Costume- The apron and gloves are important as it will show relate to the sfety and hygenic factor a cleaning advert should show. With out them it would put the vieewer off as according to Maslows Hierarchy of needs, a person needs to feel safe and comfortable with what their seeing in order for them to want or more importantly need it.
Clothing should just be normal, nthing out of the ordinary as i want the advert to be as relateable as possible to the viewer, nothing out of the ordinary.
cloth/sponge
jars of marmalade and other sticky substances
mug
Costume:
Apron
gloves
normal, bog-standard clothes
Props- All this advertisement really needs is a fw props
The spray is obviously a neccessity as it's the product being advertised.
The cloth/sponge will be the accomodating instrument when using the spray product.
Jars of marmalade or jam will just be placed to emphasize the dorty grimey surface look
The mug will be placed with the same reason as the jars of food
Costume- The apron and gloves are important as it will show relate to the sfety and hygenic factor a cleaning advert should show. With out them it would put the vieewer off as according to Maslows Hierarchy of needs, a person needs to feel safe and comfortable with what their seeing in order for them to want or more importantly need it.
Clothing should just be normal, nthing out of the ordinary as i want the advert to be as relateable as possible to the viewer, nothing out of the ordinary.
Tuesday, 15 November 2011
Locations for advertisement number 1
These are the three locations of which are in consideration. I'm going to explain the pros and cons of each location.
Location number 1:
Pros- surfaces look like they could really emphasize the "Glimmer" that the advert so call produces.
-the kitchen is an ideal location for an advert to be filmed, it's nice and big and spacious.
Cons- Kitchen needs a bit of a clean so that it can relate and be cohesive with Maslows Hierachy of needs and he safety aspect of this theory
-The lighting needs be brighter.
location number 2:
Pros- The second location is the school cooking room. Again I think that the room is spacious and good for filming.
-The lighting is good and would be ideal for filming
Cons- It's not particularly a cosy, warm kitchen that would relate to the product and the theme of a person cleaning there own kitchen.
Location number 3:
Pros- Cosy warm and looks safe and secure relating it to the security aspect of Maslows heirachy of needs.
The kitchen is spacious for filming.
Cons- The surfaces aren't particularly ideal for the "Glimmer" as they are wooden and not as ideal as the surfaces in location number 1.
I think I might go for location number 3 because it looks good and it creates that cosy warm and good atmosphere which an advert should have to appeal to the viewer.
Monday, 14 November 2011
Saturday, 12 November 2011
Round up of TV advertisement, radio advertisement and sponsorship sequence for the product 'Spay Glide 'N' Glimmer'
Sponsorship sequence
My sponsorship sequence will be the first of what would be a two or three advert sponsorship sequence. Being the first of the sequence, it will have to open with the cleaning dilemma.
So the camera will pan down this amazingly dirty surface with a voice over saying," These surfaces need a good clean". At the end of the dialogue the camera pan will stop with the product being at the end of the surface.
So in short:
Camera will pan across the dirty surface in a similar fashion to the 30 second TV advertisement.
As the camera pans a voice will say," These surfaces need a good clean."
At this point the camera will stop panning with the product at the end of the surface.
So the camera will continuously pan until the product almost glides into shot.
The voice over will then say "Spray Glide and Glimmer sponsors (sponsored TV show yet to be considered.).
This will be my sponsor ship sequence.
TV advertisement
Shot number 1
camera pans from left to right revealing a dirty, grimy kitchen surface.
Voice over says: "Dirty kitchen surfaces really take the sparkle from your kitchen don't they?"
Once the voice over gets to "...don't they?", it'll cut to the protagonists face which is the next scene.
Shot number 2
The camera will straight cut to a close up of the confused women's face nodding yes.
Voice over will say: "...don't they? So why not try Spray, Glide 'n' Glimmer the UK's number 1 surface cleaner."
When the voice over says "Glide", the product will glide into the frame.
After the voice over says cleaner, the camera will again straight cut to the next scene.
Shot number 3
This will be a close-up of the product.
The voice over will say: "Just three simple steps will get the job done!"
The hand of the protagonist will then come in to frame and will swipe the product away leading on to the next frame. There will be a wipe to the next shot.
shot number 4
This will be an extreme close-up of the surface showing the product spray on to the surface.
The voice over will exclaim: "Spray!"
I t will then wipe from left to right to the next frame.
Shot number 5
This will be another extreme close up of the surface except this time with the cloth gliding over the spray thus cleaning the surface.
The voice over will again exclaim: "Glide!"
It will then wipe from left to right to the next frame.
Shot number 6
This will be the third and final extreme close up of the product in action. It will be a close-up of the surface glinting and sparkling clean.
The voice over will then say: "...and Glimmer!"
It will again straight cut to the next scene.
Shot number 7
This will be the final shot. It will be a close up of the product.
The voice over will say: "Spray, Glide 'n' Glimmer!"
The tag line will end the advertisement with the voice n over saying,"3 actions, 1 result!"
Straight cuts to black like any other advertisement.
Radio advertisement
Opens with scrubbing noise and frustration
This then follows,"Are you struggling to control common surface grime?"
- silence for a few seconds for the listener to consider the question-
Then look no further!
Spray, Glide 'n' Glimmer is the spray for you.
In just three simple actions you can say good bye to all that dirt and grime
Simply Spray, Glide 'n' watch your surfaces Glimmer.
3 Actions, 1 result
Spray (spray sound) Glide (Whoosh sound) 'n' Glimmer (sparkling/glimmering sound)
My sponsorship sequence will be the first of what would be a two or three advert sponsorship sequence. Being the first of the sequence, it will have to open with the cleaning dilemma.
So the camera will pan down this amazingly dirty surface with a voice over saying," These surfaces need a good clean". At the end of the dialogue the camera pan will stop with the product being at the end of the surface.
So in short:
Camera will pan across the dirty surface in a similar fashion to the 30 second TV advertisement.
As the camera pans a voice will say," These surfaces need a good clean."
At this point the camera will stop panning with the product at the end of the surface.
So the camera will continuously pan until the product almost glides into shot.
The voice over will then say "Spray Glide and Glimmer sponsors (sponsored TV show yet to be considered.).
This will be my sponsor ship sequence.
TV advertisement
Shot number 1
camera pans from left to right revealing a dirty, grimy kitchen surface.
Voice over says: "Dirty kitchen surfaces really take the sparkle from your kitchen don't they?"
Once the voice over gets to "...don't they?", it'll cut to the protagonists face which is the next scene.
Shot number 2
The camera will straight cut to a close up of the confused women's face nodding yes.
Voice over will say: "...don't they? So why not try Spray, Glide 'n' Glimmer the UK's number 1 surface cleaner."
When the voice over says "Glide", the product will glide into the frame.
After the voice over says cleaner, the camera will again straight cut to the next scene.
Shot number 3
This will be a close-up of the product.
The voice over will say: "Just three simple steps will get the job done!"
The hand of the protagonist will then come in to frame and will swipe the product away leading on to the next frame. There will be a wipe to the next shot.
shot number 4
This will be an extreme close-up of the surface showing the product spray on to the surface.
The voice over will exclaim: "Spray!"
I t will then wipe from left to right to the next frame.
Shot number 5
This will be another extreme close up of the surface except this time with the cloth gliding over the spray thus cleaning the surface.
The voice over will again exclaim: "Glide!"
It will then wipe from left to right to the next frame.
Shot number 6
This will be the third and final extreme close up of the product in action. It will be a close-up of the surface glinting and sparkling clean.
The voice over will then say: "...and Glimmer!"
It will again straight cut to the next scene.
Shot number 7
This will be the final shot. It will be a close up of the product.
The voice over will say: "Spray, Glide 'n' Glimmer!"
The tag line will end the advertisement with the voice n over saying,"3 actions, 1 result!"
Straight cuts to black like any other advertisement.
Radio advertisement
Opens with scrubbing noise and frustration
This then follows,"Are you struggling to control common surface grime?"
- silence for a few seconds for the listener to consider the question-
Then look no further!
Spray, Glide 'n' Glimmer is the spray for you.
In just three simple actions you can say good bye to all that dirt and grime
Simply Spray, Glide 'n' watch your surfaces Glimmer.
3 Actions, 1 result
Spray (spray sound) Glide (Whoosh sound) 'n' Glimmer (sparkling/glimmering sound)
sponsorship sequence for my product "Spray, Glide 'n' Glimmer"
My sponsorship sequence will be the first of what would be a two or three advert sponsorship sequence. Being the first of the seqeunce, it wil have to open with the cleaning dilemma.
So the camera will pan down this amazingly dirty surface with a voice over saying," These surfaces need a good clean". At the end of the dialogue the camera pan will stop with the product being at the end of the surface.
So in short:
Camera will pan across the dirty surface in a similar fashion to the 30 second TV advertisement.
As the camera pans a voice will say," These surfaces need a good clean."
At this point the camera will stop panning with the product at the end of the surface.
So the camera will continuously pan until the product almost glides into shot.
The voice over will then say "Spray Glide and Glimmer sponsors (sponsored tv show yet to be considered.).
This will be my sponsor ship sequence.
So the camera will pan down this amazingly dirty surface with a voice over saying," These surfaces need a good clean". At the end of the dialogue the camera pan will stop with the product being at the end of the surface.
So in short:
Camera will pan across the dirty surface in a similar fashion to the 30 second TV advertisement.
As the camera pans a voice will say," These surfaces need a good clean."
At this point the camera will stop panning with the product at the end of the surface.
So the camera will continuously pan until the product almost glides into shot.
The voice over will then say "Spray Glide and Glimmer sponsors (sponsored tv show yet to be considered.).
This will be my sponsor ship sequence.
sponsorship sequence: Tv show accompaniment
With my sponsorship sequence being that of a cleaning product i thought it suitable that it associates a show of the same ethos. After trawling through many different shows i found Kim and Aggie's "How clean is your House."
This is the perfect accompaniment for my sponsorship sequence and it will be used.
Tuesday, 8 November 2011
Example number 2 of a sponsorship sequence
The example in this post is of a whole sponsorship sequence from coronation street of the cadburys brunch bar brand and make. This is example basically is a good representation of how the sequences differ depending on which advert break they're placed at. We see that the first and last adverts are both longer than the middle:
2002 - Brunch Bar (Raisin) - Opening - YouTube 15 Seconds long
2002 - Brunch Bar (Raisin) - Break Bumper 1 - YouTube 7 Seconds long
2002 - Brunch Bar (Raisin) - Closing - YouTube 12 seconds long
From the timing of each sequence we can see how the opening and closing adverts need more time as they have to introduce/close the product being advertised whilst at the same time implementing some sort of story to give it a theme associated with the program, so in this case it'd be coronation street.
From these videos we also have a little bit of a mini-drama too with the man seeing the brunch bars in the first video then eating them in the last. This dramatic aspect is corresponding with the program 'Corry' of which is a drama as well so they cleverly do this because it helps the brand on their way to finding their target audience a lot more successfully.
Being cadburys, there's no particularly catchy tag line or slogan as they, the company are self explanatory as they are such a massive world wide brand.
These cadburys Brunch Bar advertisements are perfect examples of what a full sponsorship sequence is like and most other sponsorship sequences follow suit with there being a theme corresponding with the program whilst at the same time there is obvious implications to the product.
2002 - Brunch Bar (Raisin) - Opening - YouTube 15 Seconds long
2002 - Brunch Bar (Raisin) - Break Bumper 1 - YouTube 7 Seconds long
2002 - Brunch Bar (Raisin) - Closing - YouTube 12 seconds long
From the timing of each sequence we can see how the opening and closing adverts need more time as they have to introduce/close the product being advertised whilst at the same time implementing some sort of story to give it a theme associated with the program, so in this case it'd be coronation street.
From these videos we also have a little bit of a mini-drama too with the man seeing the brunch bars in the first video then eating them in the last. This dramatic aspect is corresponding with the program 'Corry' of which is a drama as well so they cleverly do this because it helps the brand on their way to finding their target audience a lot more successfully.
Being cadburys, there's no particularly catchy tag line or slogan as they, the company are self explanatory as they are such a massive world wide brand.
These cadburys Brunch Bar advertisements are perfect examples of what a full sponsorship sequence is like and most other sponsorship sequences follow suit with there being a theme corresponding with the program whilst at the same time there is obvious implications to the product.
Friday, 4 November 2011
Example number one of a sponsorship sequence: Harvey's furniture store
This is a sponsor of which accommodates the soap opera of Coronation Street.
Length: Bumpers are usually only 10-15 seconds long
Sequence of events: Brand will be identified with product in shot and material in relation of the program being sponsored will surface. This will then be followed by the brand logo and name coming up usually to the sound of a voice over.
Voice over: This is used to directly advertise the brand and to basically explain the relevance of the brand in the bumper/advertisement.
Tag line: This is the line which, especially for this advertisement, adds everything up in that it's this which links the bumper to the show being sponsored. The line is,"Bringing your home to life". This line relates to the drama which takes pace in these soap opera families and thus relates the bumper to the TV show.
These are a few of the main features within this bumper.
Sponsorship sequences
What are they?
As well as a TV and radio advertisement, i have to also do a sponsorship sequence. Sponsorship sequences are really good for expanding and glorifying a brand. Sponsorship sequences are short little trails which follow a TV program. They are advertisements also known as "Bumpers", which have to be shown before the program starts, during the break in the middle and at the end of a program. The bumpers have to be shown because the brand company will have payed the producers of the show vasts amount of money for the spots meaning that the advertising company are contractually obliged to accommodate their advertisements with the show. This thus makes the brand a sponsor of the show.
Benefits of Sponsorship sequences
This method of advertising is such a simple yet effective way of advertising a brand. Sponsorship sequences usually accommodate a TV show of the same ethos. For instance, coronation street was sponsored by Harvey's furniture store who's tag line for the advert was "Bringing your home to life". By associating your advertisement with a program of a similar genre, the target audience can be immediately and effectively reached.
Another good feature of bumpers is that it enables quite a lot of advertising in a short space of time. With normal advertising spots hard to come by, it's rare for a brand to get more then one advertisement spot in a single break but with sponsorship you could get four in in the space of an hour depending on how long the program is being sponsored. The quantity and concept also isolate the advertisement from other advertisement because it's different and more recognizable because it's not just come in the middle of a long stream of advertisements. This is good for making the advertisement/brand more receptive for its target audience.
As well as a TV and radio advertisement, i have to also do a sponsorship sequence. Sponsorship sequences are really good for expanding and glorifying a brand. Sponsorship sequences are short little trails which follow a TV program. They are advertisements also known as "Bumpers", which have to be shown before the program starts, during the break in the middle and at the end of a program. The bumpers have to be shown because the brand company will have payed the producers of the show vasts amount of money for the spots meaning that the advertising company are contractually obliged to accommodate their advertisements with the show. This thus makes the brand a sponsor of the show.
Benefits of Sponsorship sequences
This method of advertising is such a simple yet effective way of advertising a brand. Sponsorship sequences usually accommodate a TV show of the same ethos. For instance, coronation street was sponsored by Harvey's furniture store who's tag line for the advert was "Bringing your home to life". By associating your advertisement with a program of a similar genre, the target audience can be immediately and effectively reached.
Another good feature of bumpers is that it enables quite a lot of advertising in a short space of time. With normal advertising spots hard to come by, it's rare for a brand to get more then one advertisement spot in a single break but with sponsorship you could get four in in the space of an hour depending on how long the program is being sponsored. The quantity and concept also isolate the advertisement from other advertisement because it's different and more recognizable because it's not just come in the middle of a long stream of advertisements. This is good for making the advertisement/brand more receptive for its target audience.
Wednesday, 2 November 2011
TV advertisement: camera shots and script
Shot number 1
camera pans from left to right revealing a dirty, grimy kitchen surface.
Voice over says: "Dirty kitchen surfaces really take the sparkle from your kitchen don't they?"
Once the voice over gets to "...don't they?", it'll cut to the protagonists face which is the next scene.
Shot number 2
The camera will straight cut to a close up of the confused womens face nodding yes.
Voice over will say: "...don't they? So why not try Spray, Glide 'n' Glimmer the UK's number 1 surface cleaner."
When the voice over says "Glide", the product will glide into the frame.
After the voice over says cleaner, the camera will again straight cut to the next scene.
Shot number 3
This will be a close-up of the product.
The voice over will say: "Just three simple steps will get the job done!"
The hand of the protagonist will then come in to frame and will swipe the product away leading on to the next frame. There will be a wipe to the next shot.
shot number 4
This will be an extreme close-up of the surface showing the product spray on to the surface.
The voice over will exclaim: "Spray!"
I t will then wipe from left to right to the next frame.
Shot number 5
This will be another extreme close up of the surface except this time with the cloth gliding over the spray thus cleaning the surafce.
The voice over will again exclaim: "Glide!"
It will then wipe from left to right to the next frame.
Shot number 6
This will be the third and final extreme close up of the product in action. It will be a close-up of the surface glinting and sparkling clean.
The voice over will then say: "...and Glimmer!"
It will again straight cut to the next scene.
Shot number 7
This will be the final shot. It will be a close up of the product.
The voice over will say: "Spray, Glide 'n' Glimmer!"
The tag line will end the advertisement with the voice n over saying,"3 actions, 1 result!"
Straight cuts to black like any other avertisement.
camera pans from left to right revealing a dirty, grimy kitchen surface.
Voice over says: "Dirty kitchen surfaces really take the sparkle from your kitchen don't they?"
Once the voice over gets to "...don't they?", it'll cut to the protagonists face which is the next scene.
Shot number 2
The camera will straight cut to a close up of the confused womens face nodding yes.
Voice over will say: "...don't they? So why not try Spray, Glide 'n' Glimmer the UK's number 1 surface cleaner."
When the voice over says "Glide", the product will glide into the frame.
After the voice over says cleaner, the camera will again straight cut to the next scene.
Shot number 3
This will be a close-up of the product.
The voice over will say: "Just three simple steps will get the job done!"
The hand of the protagonist will then come in to frame and will swipe the product away leading on to the next frame. There will be a wipe to the next shot.
shot number 4
This will be an extreme close-up of the surface showing the product spray on to the surface.
The voice over will exclaim: "Spray!"
I t will then wipe from left to right to the next frame.
Shot number 5
This will be another extreme close up of the surface except this time with the cloth gliding over the spray thus cleaning the surafce.
The voice over will again exclaim: "Glide!"
It will then wipe from left to right to the next frame.
Shot number 6
This will be the third and final extreme close up of the product in action. It will be a close-up of the surface glinting and sparkling clean.
The voice over will then say: "...and Glimmer!"
It will again straight cut to the next scene.
Shot number 7
This will be the final shot. It will be a close up of the product.
The voice over will say: "Spray, Glide 'n' Glimmer!"
The tag line will end the advertisement with the voice n over saying,"3 actions, 1 result!"
Straight cuts to black like any other avertisement.
Radio advertisement script
Opens with scrubbing noise and frustration
This then follows,"Are you struggling to control common surface grime?"
- silence for a few seconds for the listener to consider the question-
Then look no further!
Spray, Glide 'n' Glimmer is the spray for you.
In just three simple actions you can say good bye to all that dirt and grime
Simply Spray, Glide 'n' watch your surfaces Glimmer.
3 Actions, 1 result
Spray (spray sound) Glide (Whoosh sound) 'n' Glimmer (sparkling/glimmering sound)
This then follows,"Are you struggling to control common surface grime?"
- silence for a few seconds for the listener to consider the question-
Then look no further!
Spray, Glide 'n' Glimmer is the spray for you.
In just three simple actions you can say good bye to all that dirt and grime
Simply Spray, Glide 'n' watch your surfaces Glimmer.
3 Actions, 1 result
Spray (spray sound) Glide (Whoosh sound) 'n' Glimmer (sparkling/glimmering sound)
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