product differentiation

when a brand releases another product it usually has to change the product design so that the audience can differentiate between the other products. So for my second advertisement im going to change the colour of the spray glide n glimmer product and im also going to add "NEW" and "MULTI-PURPOSE" to the product name to show its different and can do more than its predecessor.
Here are some examples of how products keep he design but change the colour:

 So the colour will have to change.
As i did for my first product, im going to have to choose a colour that corresponds with the fresh and clean image and ethos of the product. The lavender and blue colour before was good as it reflected the colour of the liquid and gave a nice fresh look. I think that ill go for a blue bottle with the same blue sky logo design as it will look different but will still hold and show the distinctive colours of the brand and image.
I'm going to design my product logo on my computer as you can use soft wares' and features to make your product look authentic.