music in advertising

In a previous post i mentioned all the different types of music you can have in your advertisement to add a different dimension to the advert its self. To specify, I'm going to add a track into the background of the advert just to make it more entertaining. I think that when your advert is specifically made to advertise just the product and has no focus on music, then i don't see the point in implementing any sort of memorable song or music.In this video below the music is used the same way i want to use it. I just want to have the music as a background sound adding a different dimension to the advert and giving more than just a visual feast.