creating my logo

As i was doing an advertisement for an original, new product, I had to come up with a design and look for it. This isn't particularly the most important part of the media course but was still an area of which would need researching and looking into.

So the first step in the creation of my product was finding a bottle of which I could use as my product. I scavenged my house and found a flash bottle of which was the perfect design for my idea.
Once I had found the correct bottle, I drew out some designs or the front of my bottle. I printed out some blank canvasses and sketched a few design ideas in the centre of them.

After having drawn up these mock up designs, I went on Microsoft word and created my product with the tools available on it. I had two designs both of which i deducted from my first design ideas. I came up with these two designs on Microsoft word.

The design on the right hand side was the first design I tried and tested. The colour theme was a dark purple of which I thought looked okay first time around.  I used the Eras Bold ITC font as i though it stood out and looked quite good. I used the "The UK's number 1 surface cleaner" as just a sort of a generic tag line for my product. Overall i think that design worked okay, there was just a problem with the colour as it was too dark and also I think the circular shape was wrong because it contrasted too much against the shape of the bottle i'd collected so i though this design was wrong.

The design on the left I made after having made the design on the right. I used the trial and error method to come up with this decent colourful design. So, first thing i did was find a bright sun light sky picture which was to be the background to my design. Once I'd found this background i pasted it onto Microsoft word and tested plenty of different fonts and colours n top of this background. I eventually settled on Berlin Sans FB Demi in a bright pink colour. I thought the bright colour against the bright background made the product look fresh and nice and this fitted perfectly with the theme of the product which was that it made kitchen surfaces fresh and clean.

The design process, i knew, wasn't the most important part of my project, but it merited a good amount of thought and work because it would make my product realistic thus making the advertisement more realistic in itself.