NOTE:Tracking shot problem

As you'll see in my planning sheets for my advertisement, I mentioned that I'll use a tracking shot in my advertisement so that the setting and action could all be revealed to the viewer. However, during the filming, i encountered the problem that filming a tracking shot was impossible without the necessary equipment. i tried to improvise but the surface of the setting wasn't level grounded enough for wheeled objects to smoothly carry the camera so I therefore changed this shot to a panning shot of which panned from the right hand side of the surface to the left.

Music in TV advertisements

Music in tv advertisements is usually used as background sound to add a different feel and dimension. Usually, companies will use free music and loops for their ads because they don't cost as much and there are no complicated processes of paying royalties and expiration dates. Only the big companies with money could pay a famous artist for a song to be played in their advertisement.
So obviously for my advertisements I'm not going to have any famous songs or copyrighted songs in the background so I'm going to need to use free music samples and loops. Most cleaning advertisements of any genre use generic sort of music which slots in comfortably with the theme of the advert, so Mr muscle, with its superhero concept would have triumphant trumpet music and a more direct advertisement like Cilit Bang would have more of a straight forward direct generic piece of music.

Music in advertising functions in many different ways. They can implement different ideas and tones to an advert depending on what the music sounds like. According to my research there are a few types of cultural aspects which are targeted. They go as follows:

Entertainment
Music is sometimes just implemented so that there's  more of an aesthetic dimension added to the advertisement. This is the most generic use of music in advertising as it just adds a different dimension to the advert making it more attractive and interesting.

Structure and Continuity
Music is sometimes just used so that the advertisement makes sense, so basically the music acts like a sound bridge smoothing down the flow of the advertisement.

Memorability
Music can be used singularly for memorability. By using a piece of music which contrasts against the ethos of the advert, it can create quite a interesting and memorable aspect. Music is sometimes used in jingles so that people remember things such as slogans or phone numbers. In radio advertisement, jingles are used more frequently due to the fact that there's a distinct lack of imagery and visuals.

Lyrical Language
Because of the power of TV and film nowadays, advert producers have started to cleverly imply clever lyrics in to their music so that the advert comes across as more intriguing.

I find the depth and importence of music in advertising specifically interesting because i do music technology and find the area of music interesting.

Planning sheets for spray glide n glimmer advert 2

These are just a few planning sheets. They're bot of the best quality but they are just quick rough sketches and scribblings of my advertisement.

TV Advertisement 2 camera shots and script

shot number 1-
The camera will start on the same wooden surface that was in the first advert. The product will be at the right hand side of the close-up shot and tet will be beside it saying "Spray Glide and Glimmer is back". Voice over will then say-"spay glide and glimmer is back and now it cleans more than just your everyday surfaces".

shot number 2-This will be a close up of a dirty sink with the voice over saying,"sinks!".

Shot number 3-This will be a close up shot of a window with the voice over saying "windows!"

Shot number 4-This will be a mid-shot of a bath tub with the voice over saying "and baths!". This shot will run a bit longer and the voice over will then say, "spray glide and glimmer wll get the job done all in just 3 simple steps."

Shot number 5- This will be the start of the action shots. it will be a close up of a sink with the voice over saying "spray!" The edit transition will wipe from left to right revealing the next scene.

Shot number 6- this will be a close-up shot of a window with a window wiper being wiped across or glided across. The voice over will then say "Glide!" Again what will follow this is a wiping editing transition from lef to right revealing the net scene.

Shot number 7- This will be a mid-shot of a bath with the voice over saying "and glimmer... three actions one result.

Shot number 8- This will be a close up shot of the product with the voice over saying "new multi-purpose spray glide and glimmer, Spray Glide and Glimmer!"

props and setting for advertisement 2: Spray Glide and Glimmer multi-purpose

advert 2 - slideshow dvd

These are just the settings and props i used for my secnd advertisement. In the advert there'll be dirt smeared all over each object be it a window or sink then there'll be a another shot of each one getting either sprayed, wiped or glimmering.

creating my logo

As i was doing an advertisement for an original, new product, I had to come up with a design and look for it. This isn't particularly the most important part of the media course but was still an area of which would need researching and looking into.

So the first step in the creation of my product was finding a bottle of which I could use as my product. I scavenged my house and found a flash bottle of which was the perfect design for my idea.
Once I had found the correct bottle, I drew out some designs or the front of my bottle. I printed out some blank canvasses and sketched a few design ideas in the centre of them.

After having drawn up these mock up designs, I went on Microsoft word and created my product with the tools available on it. I had two designs both of which i deducted from my first design ideas. I came up with these two designs on Microsoft word.

The design on the right hand side was the first design I tried and tested. The colour theme was a dark purple of which I thought looked okay first time around.  I used the Eras Bold ITC font as i though it stood out and looked quite good. I used the "The UK's number 1 surface cleaner" as just a sort of a generic tag line for my product. Overall i think that design worked okay, there was just a problem with the colour as it was too dark and also I think the circular shape was wrong because it contrasted too much against the shape of the bottle i'd collected so i though this design was wrong.

The design on the left I made after having made the design on the right. I used the trial and error method to come up with this decent colourful design. So, first thing i did was find a bright sun light sky picture which was to be the background to my design. Once I'd found this background i pasted it onto Microsoft word and tested plenty of different fonts and colours n top of this background. I eventually settled on Berlin Sans FB Demi in a bright pink colour. I thought the bright colour against the bright background made the product look fresh and nice and this fitted perfectly with the theme of the product which was that it made kitchen surfaces fresh and clean.

The design process, i knew, wasn't the most important part of my project, but it merited a good amount of thought and work because it would make my product realistic thus making the advertisement more realistic in itself.

props and setting for advertisement

As my product is a general grime remover, i had to be sure that the props and dirt in my advertisement were of that variety so it wasn't confusing and incoherent with the general theme of the product genre. I thought up logical and ideal props that i could use, basically things that wouldn't create too much damage or mess to the kitchen surface. My idea of general mess was things like coffee stains, milk spillages crumbs and bread spreads such as marmalade. I feel the variety of liquids and mess is a good way of emphasizing the tag "General surface and grime cleaner", as the three types of liquids an mess are quite different in viscosity and mess. Here is a brief slideshow of the props used for my Sponsorship sequence which will also be used in my full 30 second advertisements.

Kizoa slideshow: props and setting - Slideshow

radio stations for my rado advertisement

My radio advertisement being aimed at a unisex audience in their mid to late 20's to early thirties would be played on a radio station quite unisex and formal. After having done some research i realised that i cant associate my advertisement with any bbc station as they dont have any adverts and i definately cant have my advert associated wth that of heat radio or nme as the with the latter the audience is too young and with the former the audience is too towards the female which would create a seist vibe. So i eventually came accross LBC 97.3 which is a very formal radio station which broadcasts rolling news and different features. Features such as gadgets, books and films along with travel and news shows the stations diversty and it brings up the point that the diversity would enable such a product to have an effect and reach the target audience of the radio station as the target audience is quite mature and old.

studying products for product logo design

The product logo is one of the main features in capturing the audiences attention. I feel that if my product is to be successful, then it must have a decent logo and look.
After studying the many different cleaning products, i found that the look of the product should reflect the freshness and cleanness it's going to give off as a cleaning product. A lot of the products i found used the look of bright colours and tranquil images. Bright colours perhaps reflect the feature of the product that it's going to brighten up your home whereas the tranquil images will reflect the purity and freshness.

The Cif product below is a perfect example of how colour can reflect freshness and envelop the clean feel the product is supposed to give. With the clear blue colour and blue background on the logo, it gives a fresh feel like a clear blue sky on a fresh spring day. I find that colour is so important in logo designs and i plan to make my colour as coherent to the theme as possible.

This Flash bottle is again very colourful and good to look at. The lilac colour reflects that fresh flowery smell you get from the lilac flower itself and therefore mirrors the freshness the product is going to give off. Also, on this products label, it has a glinting sun on the front giving that aforementioned feel of your house being bright and nice like the sun over a spring meadow. I'm going to use the glinting sunlight image because it perfectly reflects the cleanness and purity the spray's going to produce.