Thursday, 8 September 2011

advertisement research

http://www.whereonearthgroup.com/television-commercials.php

Through this website I discovered two different types of TV advertisements.

Direct Response Television: This is where TV advertisements tell the viewer to respond immediately via phone number, email,text and various other forms of contact

Brand Television Advertisements: These are ordinary advertisements which are there to simply sell the product through their advert. They're usually entertaining and relate to the viewer making them more enticing.

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