Radio advert

This is my radio advert which again i was quite happy with. The cheesiness of the ad makes it al the more entertaining and memorable and for me this is a very positive thing.

sponsorship sequence extreme rough cut

This is my sponsorship sequence which im actually quite happy with. It's simple, short and easy just how a sponsorship ad should be. Also it went down well with my peers which was another positive so i might just leave this the way it is might shorten the end though so the text doesn't run after the video ends.

advertisement 1 extreme rough cut

This is my first draft of my spray lide and glimmer advertisement. It had no sound because there were complications but in the previous post about the peer assessments you can see that the video got quite a good reception. There are things in this video im going to change but here it is.

peer assessment of advertisement 1 and sponsorship sequence

In lessons we assessed each others first drafts of our products. We were given grading criteria and we had to grade things such as steady shots from minimal to excellent.
I was overall pretty happy with what my classmates gave me. My overall or average grade was probably proficient only the sound letting me down on minimal. The reason as to why I was given minimal on sound was because I had difficulties getting stuff off of audacity onto the Adobe software. Hopefully when i get my sound done the advertisement will be a nicely rounded piece of work.
Other things which people seemed to pick up on were editing for meaning and props. I however, being the one who researched my chosen topic and genre, feel that I did well in sticking to conventions and making sure that the editing transitions were good but there was perhaps one little editing error which may have pt people off and that was the ketchup stain. In my draft advert, the ketchup stain rapidly changes shape from one clip to another so that's something i'll need to iron out and im pretty i have a shot saved n my computer which originally accomodated the 'spray' action shot.
The sponsorship sequence was hard to judge as it was really just 7-9 seconds of footage. However i think itr went down well and it was quite realistic as i stuck to the conventions and made it look as authentic as possible.
Overall i was terrificly happy with my peer assessments and have learnt what i need to do to make my work better and hopefully this task will have helped me get closer to the grade i hope to achieve.

Audacity

During the half-term I've been recording my voice-overs and sounds on to my audacity program on my laptop. The program is a free piece of software of which I've already explained and analysed on a previous post. The sound quality is pretty good regarding that it is a free piece of software.
It's been quite a tough process trying to put the voice over and music in time with the advert. This is because my adverts are on the adobe software at my school meaning i can't as of yet add my music and implement it into my piece of work.

Filming/ Editing

For the past two weeks I've been rather busy filming my advertisements for my A-Level media project. I'd actually done plenty of recording before hand it was just that i needed to re-shoot a few scenes and put things straight. One of the problems was that a shot of mine was wonky and off balance. This was due to the fact that the camera stand was on un-even ground. I re-shot this scene and i hope  to implement in my final piece. One of the other things i had to put straight was the continuity in my first full advertisement. In my advertisement there is a sequence of action shots and during these shots there is a continuity error where the sauce stain goes from moderately big to rather large. I re-filmed this by doing many different sequences. Again I'm going to implement the best re-shot version in my final version.  there was plenty of other re-shooting for my second advertisement. During the filming of my second advertisement i decided that i wanted to change my idea. My first idea for my second advertisement was to have the same product but with different features. So instead of just cleaning kitchen surfaces it'd clean windows, baths and sinks. I ran in to plenty of mistakes with this idea.

Radio recording and editing softwares

As I'm doing a radio advertisement, I'm going to do some research into recording softwares'. There a re loads of recording and editing softwares out there for use. As an ameteur with no experience in advertising, im going to have to use quite an ameteurish piece of software. I researched into different types of recording and editing softwares so that i could look at them and research there ideality for me. Whilst researching i found one free piece of recording and editing software that goes by the name of Audacity. Audacity is something which i've actually tried already in the past. Audacity is a very easy to use piece of recording and editing software. Audacity can be used as a post-processing piece of software with tools such as trimming, cutting, fading and normalization. With such tools, this peice of software can be used for podcasts as well as radio advertisements. The audacity menu looks a bit like this-

As you can see all the functions of a simplistic audio recording device are there with the play, record, pause and stop buttons presented to the user at the top of the page. There are a few buttons there which would probably need some getting used to but overall it's a very simple recording device especially compared to other recording systems such as logic on the apple mac. Like audacity, i've also got experience on the Logic Pro system.





Logic pro is a much more professional recording system and is used mainly to record music. However with the correct microphone and set-up, a voiceover could be recorded easily. Logic Pro is a product only for use for the Apple Mac and is used by famous bands such as coldplay. With logic you can edit and record like audacity but with probably greater effect. On logic you can add effect after effect after effect with all the different features enabling you to be creative as possible. Here is the operating systems menu-  In this shot you cant really see all the features and buttons because they're all hidden but there are plenty of them. Down in the bottom left hand corner of the screen shot there is the gain which you use to make the track or instrument chosen louder or quieter. The left hand strip of grey where the output is and gain is is where you add effects such as EQ, echo, gain and noisegate. Logic is a good system but it's very expensive and tough to use however it's used by many to record podcasts and radioshows so it is the most idealic piece of software.

Having explored these two pieces of software and having experienced them myself, i know that audio recording is a challenge especially when timing it with your advertisement but looking and researching these recording softwares has helped in raising my awreness of how tough it's going to be to get the job done and done well.