Sound is very important for advertisements as it bridges the gao between the veiwer and the advert itself. With sound, the advert is made it to a more enjoyable or more aesthetic event which is important in maintaining the interest of the veiwer.
For my advertisements im going to have a certain feature running through most of them. So for both my TV adverts and my radio adverts im going to have sound effects added to the slogan at the end, so the voice over will say "spray", and a spraying sound will be heard, then a gliding sound will be heard so like a whooshing sound after the voice over says "Glide then glimmer will be a little sparkle after the voice over says Glimmer.
The website I'm going to use is http://www.freesound.org/ and it provides a database of sound recorded by the people which are made available to download so if i search "spray", many different recordings f a spraying sound will appear and I'll pick the best one.
I've already bookmarked sound effects that appear suitable for my advertisement.
http://www.freesound.org/search/?q=glint
This glinting sound will be the sparkle sound reflecting the name and glimmer asect of the product.
http://www.freesound.org/people/joshfeed/sounds/123036/
This sound will reflect the spray of the product itself
http://www.freesound.org/people/qubodup/sounds/60002/
This sound will be the swooshing of the cloth over the surface.
Monday, 21 November 2011
Wednesday, 16 November 2011
cilit bang
for my second advert I'll make it directly cohesive with my first advertisement meaning I'll basically do a follow up of the 1st advertisement. So what this means is that i'll link and maybe even repeat lines from the 1st advert to create cohesion.
I've researched in to this and i've found a perfect example...the Cilit Bang adverts. Although i've now probably overused this brand and product, it's just such a good example of a typical cleaning product advert as it has all the usual conventions.
Here are the two advertisements. The second makes references back to the first advert and i think that's a good way to go in terms of brand establishment and recognition.
I've researched in to this and i've found a perfect example...the Cilit Bang adverts. Although i've now probably overused this brand and product, it's just such a good example of a typical cleaning product advert as it has all the usual conventions.
Here are the two advertisements. The second makes references back to the first advert and i think that's a good way to go in terms of brand establishment and recognition.
Advertisement number 1:
Advertisement number 2
How products that are the same are advertised differently
For all companies, advertisements are a subject of which need constance surveillance and updating, even if the advertsement out for a product is a massive hit, after a few weeks the company will need to make a new one so that the product and branding doesn't become boring and predictable. A fine example of this would be the surreal Cadburys adverts which have been produced and pput on to our screens rather recently. All the advertisements are of Cadburys dairy milk, the flagship product of the cadburys industry and despite the success of say the gorilla drumming to Phill Collins, they still produced another advert to neutralize the threat of the advert and branding going stale.
Here are pictures of the three recent adverts which have carried the quirky and imaginative theme of cadburys at this given time:
The eye brows advert for cadburys
The cadburys Gorilla advertisement
The racing cadburys advertisement
These are fine examples of how companies will stick with a similar theme for a log ruun of advertisements and it's something of which i'm going to do.
Another example of an even longer running themed advert is the Gary Lineker comic walkers crisps advertisements. These advertisements have been going for absolute years and each time they're just the same except with a different concept which enlightens the audience to something supposedly new and fresh. The walkers crisps franchise has been going for years so it just shows that perhaps sticking to a similar formula is the way to go.
Here are some pictures of the Walkers crisps advertisements over time:
1990's
2000's
most up to date advert 2011
Here are pictures of the three recent adverts which have carried the quirky and imaginative theme of cadburys at this given time:
The eye brows advert for cadburys
The cadburys Gorilla advertisement
The racing cadburys advertisement
These are fine examples of how companies will stick with a similar theme for a log ruun of advertisements and it's something of which i'm going to do.
Another example of an even longer running themed advert is the Gary Lineker comic walkers crisps advertisements. These advertisements have been going for absolute years and each time they're just the same except with a different concept which enlightens the audience to something supposedly new and fresh. The walkers crisps franchise has been going for years so it just shows that perhaps sticking to a similar formula is the way to go.
Here are some pictures of the Walkers crisps advertisements over time:
1990's2000'smost up to date advert 2011
advertisement 2: spray glide and glimmer mark
My second advert will still be Spray Glide and Glimmer but will be a different type of advertisement. So, advertisement number 1 for Spray Glide and Glimmer was a mini drama and an advert which was very stereotypical and conventional of its genre. My second advert has to be similar but presented with different ideas and features. I'm going to explore how the same products are sold albeit separately and differently.
Props/costume for advertisement number 1
Props: The Spray
cloth/sponge
jars of marmalade and other sticky substances
mug
Costume:
Apron
gloves
normal, bog-standard clothes
Props- All this advertisement really needs is a fw props
The spray is obviously a neccessity as it's the product being advertised.
The cloth/sponge will be the accomodating instrument when using the spray product.
Jars of marmalade or jam will just be placed to emphasize the dorty grimey surface look
The mug will be placed with the same reason as the jars of food
Costume- The apron and gloves are important as it will show relate to the sfety and hygenic factor a cleaning advert should show. With out them it would put the vieewer off as according to Maslows Hierarchy of needs, a person needs to feel safe and comfortable with what their seeing in order for them to want or more importantly need it.
Clothing should just be normal, nthing out of the ordinary as i want the advert to be as relateable as possible to the viewer, nothing out of the ordinary.
cloth/sponge
jars of marmalade and other sticky substances
mug
Costume:
Apron
gloves
normal, bog-standard clothes
Props- All this advertisement really needs is a fw props
The spray is obviously a neccessity as it's the product being advertised.
The cloth/sponge will be the accomodating instrument when using the spray product.
Jars of marmalade or jam will just be placed to emphasize the dorty grimey surface look
The mug will be placed with the same reason as the jars of food
Costume- The apron and gloves are important as it will show relate to the sfety and hygenic factor a cleaning advert should show. With out them it would put the vieewer off as according to Maslows Hierarchy of needs, a person needs to feel safe and comfortable with what their seeing in order for them to want or more importantly need it.
Clothing should just be normal, nthing out of the ordinary as i want the advert to be as relateable as possible to the viewer, nothing out of the ordinary.
Tuesday, 15 November 2011
Locations for advertisement number 1
These are the three locations of which are in consideration. I'm going to explain the pros and cons of each location.
Location number 1:
Pros- surfaces look like they could really emphasize the "Glimmer" that the advert so call produces.
-the kitchen is an ideal location for an advert to be filmed, it's nice and big and spacious.
Cons- Kitchen needs a bit of a clean so that it can relate and be cohesive with Maslows Hierachy of needs and he safety aspect of this theory
-The lighting needs be brighter.
location number 2:
Pros- The second location is the school cooking room. Again I think that the room is spacious and good for filming.
-The lighting is good and would be ideal for filming
Cons- It's not particularly a cosy, warm kitchen that would relate to the product and the theme of a person cleaning there own kitchen.
Location number 3:
Pros- Cosy warm and looks safe and secure relating it to the security aspect of Maslows heirachy of needs.
The kitchen is spacious for filming.
Cons- The surfaces aren't particularly ideal for the "Glimmer" as they are wooden and not as ideal as the surfaces in location number 1.
I think I might go for location number 3 because it looks good and it creates that cosy warm and good atmosphere which an advert should have to appeal to the viewer.
Monday, 14 November 2011
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